Download Certified Marketing Cloud Email Specialist.Certified-Marketing-Cloud-Email-Specialist.SelfTestEngine.2020-04-24.68q.vcex

Vendor: Salesforce
Exam Code: Certified-Marketing-Cloud-Email-Specialist
Exam Name: Certified Marketing Cloud Email Specialist
Date: Apr 24, 2020
File Size: 43 KB
Downloads: 1
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Demo Questions

Question 1
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. 
What are the four elements that are required for the creation of a dynamic content rule?
  1. Attribute, Value, Operator, Content
  2. Lists, Value, Operator, Images
  3. Preferences, Value, Operator, Lists
  4. Customers, Value, Operator, Content
Correct answer: A
Question 2
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending. 
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
  1. Sender Profile
  2. Delivery Profile
  3. Send Definition
  4. Send Classification
Correct answer: B
Question 3
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. 
Which two best practices should NTO employ when sending email? (Choose two.)
  1. Use subscriber data to dynamically populate email content.
  2. Send multiple emails a day to keep the brand top of mind.
  3. Set cadence expectations up front with subscribers.
  4. Send generic content to appeal to all audiences.
Correct answer: AC
Question 4
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences. 
In this scenario, what best practice was achieved?
  1. Sending multiple emails in one day
  2. Personalized recommendations
  3. Opting customers in automatically
  4. Preventing customers from opting out
Correct answer: B
Question 5
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with “Main Banner Top” in NTO's most recent newsletter. 
Where can the marketer most easily find this information?
  1. Tracking Click Activity tab > Link View
  2. Tracking Job Links tab > URL ID
  3. Tracking Overview tab > Clicks
  4. Tracking Click Activity tab > Email Overlay View
Correct answer: A
Question 6
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the import process. 
In which two ways should the data extension and import be configured? (Choose two.)
  1. Select the update type “Overwrite”.
  2. Ensure the data extension has a Primary Key.
  3. Select the update type “Add Only”.
  4. Select the update type “Add and Update”.
Correct answer: BC
Question 7
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data. 
What are two effective methods to acquire new subscribers? (Choose two.)
  1. Require customers to provide their email address when calling customer service.
  2. Create an in-store SMS campaign that offers a discount for opting in.
  3. Have customers opt in to email before they can shop online.
  4. Ask for an email address when a customer makes a purchase in-store.
Correct answer: BD
Question 8
Northern Trail Outfitters wants to use something other than an email address to identify subscribers. 
What functionality can be used to accommodate this?
  1. Subscriber Key
  2. Primary Key
  3. Subscriber Attributes
  4. System Preferences
Correct answer: A
Question 9
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the “Transactional” CAN-SPAM requirements. 
What feature should the marketer use?
  1. Send Classification
  2. Sender Profile
  3. Delivery Profile
  4. Send Definition
Correct answer: A
Question 10
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them. 
How can access to the Master Customer table be restricted?
  1. Manage Data Extension Policies
  2. Data Extension Sharing Rules
  3. Date/Time Range for Access
  4. Shared Data Extension Permissions
Correct answer: D
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